Video personal training is new, it’s exciting and it’s here to stay. What’s best about this is that it’s a complete win for the consumer as they are going to have so much choice, literally being able to choose from any coach in the whole world and take them anywhere they desire.
If you are somebody that likes to workout from a public gym then the previous model was that you would join your chosen gym, think “I need a PT”, then ask the question who is available? You look at the profile board and you pick who you like the look of. Your decision might be based on a number of factors: qualifications, experience, their own lifestyle, the condition they are in, past achievements, whether you fancy them or not, many things.
After an initial consultation (usually only with one trainer which I always found surprising as I have consultations with several people before buying service from them. Actually having said that, maybe one was all people needed with me! My infectious, wit, charm and charisma more often than not would win them over easily!) you would begin your journey usually after you’ve purchased a “block” of sessions where you had the sole attention of the trainer and paid them by the hour for it.
The world is full of a million trainers but by following this model you get the choice of up to perhaps 10. Possibly none of them are the right choice for you. I worked this way for 7 years when I was operating out of a big gym chain and although I did have a lot of success, there were times when I took somebody on and we didn’t click. Because there wasn’t a lot of choice, the client was left ultimately dissatisfied. That is what happens a lot.
It’s a whole lot different now with video training and as we come out of lockdown we are going to see an explosion in it.
With the previous model, the trainer has his or her time to sell and unless they own their own facility they are limited to training one person, two at the most, in the confines of a gym. It has to be this way because there are other people using the facility at the same time and it isn’t possible to “bagsy” all the kit and use it for a group of clients. Because it’s always been this way, personal training – once past the “learning phase” has become expensive.
I’ll explain further. When I take somebody on, it is my goal to teach this person to look after themselves. This, in my opinion, is the best way to train, these are the most beneficial exercises for you and this is the intensity and recovery you should take. The other areas of sleep, relaxation and nutrition are important too but for the purpose of this article we are covering fitness. Once a client becomes educated and formed new habits (it takes different times for different people) anything after should be maintenance – providing we are not working towards a specific goal in a specific time frame.
Maintenance through workouts that are anywhere north of £25 per hour. If you are someone that will only train out of a big gym then this has been your only option for a workout with personal attention. Now it might work for you and you might really enjoy working one on one with face to face contact with your coach. It’s good. I’m not knocking it. This is what I do!
Things have changed though.
When the first lockdown was forced upon us, I, like millions of others, sh1t myself! I couldn’t carry on the way I used to. I knew I had to try something and I knew I had to go online. I was terrified of it but I HAD to (3rd Force here. You’ll change when there is a 3rd force in place) go online. I thought it was going to be terrible. I thought everyone would leave me or I would have to reduce my prices because of this inferior service I was delivering. I tried my best though. I went to all my clients houses and delivered kit from my gym which I know every trainer doesn’t have but I do so I did and made sure they were all equipped for top class sessions.
I signed up to Zoom on the Friday night and come Monday morning I nervously logged on as did the others and within a few sessions I was flowing as so many of us now are with video communication, not just in Personal Training but in all industries. Over the last year, this has become normal, it’s the way it’s done now.
So what does this mean for the gym goer wanting to buy personal training and perhaps seeing it as an expensive outlay?
Well firstly, as I mentioned earlier, it means the client can choose from any coach in the world and take them anywhere with them on their phone. People are always on their phone these days so things would not be out of the ordinary to see somebody looking at a device in the gym and performing a workout. Back in the day, we PT,’s were fiercely protective of anyone coaching in our building who wasn’t paying rent but it’s not possible to enforce that now via video. You can’t walk up to somebody who’s squatting who has earphones in and say you can’t look at your phone while doing that. It’s impossible to police!
But here’s the even better bit for the consumer.
They can now join in a group session and reduce the price of their supervised workout! The basics of it are, you join a training group and perform the session the coach has planned live while they are working with you. Granted not everyone attending will have the same kit available but if you have a good coach then they can work with that. This system can’t work with a Joe Wicks workout with 5,000 attending but in can work in a group of up to say 12 at a time. With that number you get the personal attention still.
This is what I do now and it works a treat.
When the gyms were open in between lockdowns I coached several group sessions where some were at home and some were in a gym and everybody got great service. We can join in together, have a laugh, have a brilliant session and feel great afterwards though being a part of the team. It’s affordable, you can choose your coach and you can have outstanding service all much less than you would pay one to one which means you can train more and achieve more.
It’s a very exciting time for personal training once the gyms reopen and I can’t wait to be part of it!